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Prepare for impact – The Rock lands on Friday 16 July

Date published: 11 July 2010

Excitement is in the air at The Rock as the team puts the final preparations in place for the official launch of the new landmark shopping and leisure destination for Bury.

Friday 16 July will see the highly anticipated first day of trading for the range of high street retailers and leisure operators which have made The Rock their new home. The launch day promises to unite Bury in a spectacular day of celebration and throughout the day visitors will be treated to a host of exciting activities for all the family to enjoy, including a chance to take part in a Guinness World Record Attempt.

The day kicks off to the sound of the Japanese Dojo drum, which will mark the start of the Bury Beat Parade – where some 180 local children will parade through The Rock’s Central Street, carrying flags adorned with artwork created by the children, to represent ‘what Bury means to them’. Rehearsals for the parade have been taking place over the past week at participating schools across the borough.

With the addition of The Rock, Bury is fast becoming one of the North West’s leading fashion hotspots, with national retailers showing their faith in Bury by bringing their full product ranges to the thriving town.

David Laycock, Centre Director for The Rock, added: “A great deal of work has gone in to creating The Rock and we are proud of what we have been able to achieve for Bury. We can’t wait to open on the 16th July and get the public’s reaction to the scheme - after all The Rock has been created for the people of Bury and the surrounding towns to enjoy!

“Alongside our own schedule of events for the day, retailers and our leisure operators are also getting ready for the launch with a host of offers for shoppers to enjoy, so no doubt there will be something for everyone to enjoy. All eyes will be on Bury on the 16th July, so we want to make it a day to remember.”

The Rock’s retail offering includes anchor stores Debenhams and Marks & Spencer alongside other flagship stores including Next, Peacocks, Primark, H&M, Cult, River Island and Oasis. Alongside Vue and AMF Bowling, restaurant operators at The Rock will include, Pizza Express, Frankie & Benny’s and Nando’s.

To generate some excitement in the lead up to the opening, 2500 artificial rocks have been dropped around the streets of the Bury, Bolton, Rochdale and Rawtenstall. Each rock contains a unique code, which when entered on Facebook will reveal the finder’s winnings. A range of prizes are up for grabs from shopping vouchers, coffees and leisure experiences, to higher value prizes, donated by some of The Rock’s flagship stores - one lucky member of the public has already bagged themselves a Hugo Boss watch worth £350.

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