Cult signs at The Rock

Date published: 11 May 2010

Hammerson has signed leading branded fashion retailer Cult at The Rock in Bury.

The new store will be SuperGroup’s first standalone Cult outlet in the Manchester region and its second Cult store in the North West.

The retailer has taken an 11,042 sq ft unit and will stock its iconic Superdry, SurfCo California and 77 Breed brands.

The signing takes the retail and leisure scheme to over three quarters let by space ahead of the launch on 16 July.

Richard Poyser, Hammerson Assistant Leasing Director commented: “Young fashion is continuing to stand out as a strong growth area with rising sales and impressive consumer demand. Securing a brand of Cult’s calibre for its first store in the Manchester region highlights the confidence in both The Rock’s retail credentials and the catchment.”

Comments founding partner and CEO of SuperGroup Plc, Julian Dunkerton: ‘The Rock is a fabulous location and we are proud to be opening here. Bury is a vibrant and exciting town and this means a huge amount to us. A great deal of work and creativity have gone into the store’s design and fitting out, and we are optimistic that it will open as spectacularly as our other stores.

‘The Rock marks a significant milestone in our expansion, which continues to buck the overall trend. At a conservative estimate we will be opening approximately another 20 stores across the UK during the coming year.’

Cult joins youth fashion favourites already signed up to the 640,000 sq ft retail and leisure scheme including H&M, Bank, River Island and independent retailer, Hurley.